Launching a New Product
Siemens AG Austria and Siemens AG

Countries: Austria, Germany, and United States

Challenge: Create and execute media strategy for U.S. launch of a revolutionary, biometric-based fingerprint scanner developed in Europe.

Value: $3 million

Result: Generated national press coverage by major U.S. publications, including Business 2.0, Time.com, and Time magazine, which stimulated product interest among target customer sectors.

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