Competing for Local Partners
Siemens AG Austria, Cellular Communications International Inc. and T-Mobile GmbH

Countries: Austria and United States

Challenge: Sign the best local partner to help a small U.S. company win a nationwide digital cellular license in Europe.

Value: $2 billion

Alliance Created: Max Mobil GmbH, composed of Siemens AG Austria, Cellular Communications International Inc. (CCII) and T-Mobile GmbH.

Result: Siemens Austria rejected much larger suitors to team with the relatively smaller CCII. The consortium they formed went on to win Austria’s second digital cellular license.

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